酒井商会の味を家で楽しむことをコンセプトにしたブランド「芹乃栄(せりすなわちさかう)」のブランディングプロジェクト。ロゴやパッケージ、Web、リーフレットなど幅広く手掛けています。「競る」を語源とする芹から着想し、酒井商会 / 創和堂 / 芹乃栄の三者が高め合う様を、代表 酒井氏の家紋でもある三つ巴のロゴで表現。さまざまなツールに展開しています。上質でありながら、美味しさが伝わってくるような世界観を作っています。
Branding project for the brand "Seri Sunawachi Sakau" based on the concept of enjoying the taste of Sakai Shokai at home. We worked on a wide range of projects, including logos, packaging, websites, and leaflets. Inspired by the word "Seri," from which the word "compete" is derived, the three companies, Sakai Shokai, Sowado, and Seri Sunawachi Sakau, are all working to enhance each other, and this is expressed in the three-way logo, which is also the family crest of the company's president, Mr. Sakai. The logo is used in a variety of tools. We are creating a world view that conveys the taste of high quality and deliciousness.
