Earth hacksが展開する「デカボスコア」にちなんだ体験型展示「デカボマート」のアートディレクション・デザインを担当しました。 CO2排出量を“重さ”で体感する新たな買い物体験を通じて、環境価値が生活者の商品選択の新しい基準となることを目指した企画です。コンビニのような親しみやすさを持たせつつ、フレームに「CO2」の文字を内包したロゴをベースに、賑やかで楽しげな世界観を作り上げました。 7月25日・26日に東京都が開催した「TOKYO GX ACTION MUSEUM」にて展開し、連日満員の大盛況となりました。
We were in charge of the art direction and design for “Decarbo Mart,” an experiential exhibition inspired by “Decarbo Score,” a concept developed by Earth hacks. This project aims to make environmental value a new criterion for consumers’ product choices through a novel shopping experience that allows them to physically “feel” CO2 emissions as “weight.” We created a lively and cheerful atmosphere based on a logo that incorporates the letters “CO2” within its frame, while maintaining the approachable feel of a convenience store. The exhibition was held at the “TOKYO GX ACTION MUSEUM,” organized by the Tokyo Metropolitan Government on July 25 and 26, and was a huge success, drawing full houses both days.
