じっくり嗜む芳醇ほし芋「みつ乃香（mitsu no ka）」のブランディングプロジェクト。コンセプトメイキングやネーミングから、ロゴ、パッケージ、映像、グラフィック制作まで一貫して携わっています。 茨城県阿字ヶ浦産の紅はるかを贅沢に仕上げた、まるでスイーツのようなひと口サイズのほし芋。あふれる“蜜”を象徴する「み」のシンボルと、平・丸・角3種のほし芋の形状を落とし込んだパターンデザインで、上質なお菓子のような佇まいに仕上げました。お酒やコーヒーとのペアリングを楽しみながら、豊かな時間をじっくり嗜むための世界観を作っています。
A branding project for “mitsu no ka,” a rich, aromatic dried sweet potato meant to be savored slowly. We’ve been involved in every stage of the process, from concept development and naming to logo design, packaging, video production, and graphic design. These bite-sized dried sweet potatoes, made from “Beni Haruka” varieties grown in Ajigaura, Ibaraki Prefecture, are a luxurious treat that tastes just like a dessert. We created a design that evokes the appearance of a high-quality confectionery, featuring a “Mi” symbol representing the overflowing “nectar” and a pattern incorporating the three shapes of the dried sweet potatoes: flat, round, and square. We are crafting a world where people can savor these treats and enjoy rich, leisurely moments while pairing them with alcohol or coffee.
