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銀座にある美容室「fossette」のブランディングプロジェクト。ロゴやサイン、名刺やリーフレット、コンセプトブック、キービジュアルなどを担当しています。フランス語でえくぼという意味の「fossette」は、髪を切るだけでなく、お客さんがリラックスできて、思わず微笑んでしまうような空間づくりをしています。その空間をモチーフにした手描きのロゴをキーにしながら優しい世界観をつくっています。
Branding project for the beauty salon "fossette" in Ginza. We were in charge of the logo, signage, business cards, leaflets, concept book, and key visuals. The name "fossette," which means dimple in French, is not just about getting a haircut, it is about creating a space where customers can relax and smile unintentionally. We have created a gentle view of the world with a hand-drawn logo that uses the space as a motif as a key.