奈良県の靴下工場である創喜の「aiamu」のブランディングプロジェクト。コンセプトメイキングやネーミング、ロゴやパッケージデザインまで一貫して携わっています。和紙の糸で編んだニットアイテムを手間暇かけて藍で染めしており、その工程に基づいたネーミングと、素材や工程へのこだわりが視覚的に伝わるようなデザインに落とし込んでいます。
Branding project for "aiamu," by SOUKI, the sock factory in Nara. We were involved in the entire process from concept-making and naming to logo and package design. The knit items are knitted with Japanese paper yarn and dyed with indigo, a process that takes a lot of time and effort. The naming is based on this process, and the design is designed to visually convey the company's commitment to the materials and process.
