謎解きやリアル脱出ゲームなどの体験型エンターテイメントを企画運営するSCRAP。その旗艦店である新宿歌舞伎町の「TOKYO MYSTERY CIRCUS 」のリニューアルプロジェクト。施設のタグラインやフィロソフィーの制作から、1Fの内装のコンセプト、グラフィック、サイン、外壁ファサードデザインなどを担当しています。扉や鍵をメインモチーフに、絵本の世界に入り込んだような空間を演出。謎解きを通して物語体験ができる施設ならではのデザインとなっています。より沢山の方に謎解きを楽しんでもらえるような、ワクワクする世界観を目指しました。
SCRAP, which plans and operates interactive entertainment such as mystery solving and real-life escape games, is involved in the renewal project for its flagship "TOKYO MYSTERY CIRCUS" in Shinjuku's Kabukicho district. We were in charge of creating the tagline and philosophy of the facility, as well as designing the interior concept, graphics, signage, and exterior facade of the first floor. Using doors and keys as the main motif, we created a space that makes visitors feel as if they have entered the world of a picture book. The design is unique to a facility where visitors can experience a story through solving riddles. We aimed to create an exciting worldview that would allow many more people to enjoy solving riddles.
